The influence of the COVID-19 epidemic has somehow given post-apocalyptic games an advantage in creating a sense of reality. Sudden turns in stories for players to immerse themselves in the game Conclusion Character localization with pretty girls to catch more eyesĤ. Display core gameplay and show the uniquenessesģ.

Bring games and films or TV series together to work out ad creatives to reach the core audienceĢ. In summary, post-apocalyptic games need to pay attention to the following tips in order to achieve success.ġ. The scene is more spectacular and players will gain a greater sense of achievement. Individuals being attacked by zombies are replaced by two armies in battle encountering zombies. It and other game ads differ greatly in designing conflicts. This ad of Last Shelter: Survival, still lives ever since it was released on September 18, 2020, has reached a remarkably estimated impression of 13.2 million. For example, it added the elements of school uniform and school girls to the ads in Japan. PS: Puzzles & Survival has done an excellent job in localization too, different ad creatives for different countries. Compared to other gameplays, match-3 is easier, with which Puzzles & Survival is more simplified and can attract more light players who are looking for less difficult games. Of course, this ad is more about how easy it is at the starting of the game. After the intriguing plot, comes the core gameplay “match-3”, which hugely reduces players’ tension due to its simplicity, then follows a failure of the game because of a wrong move, resulting in great difference from what the players would expect thus to urge them to download the game. It starts with a cozy environment (camping with a girlfriend) and suddenly moves to an accident (girlfriend is zombified). It displays how different players can play the game through “stupidly-arranged” scenarios.

State vs state last shelter survival